Spill to the Hill: Sexualizing Sports
November 21, 2007
Do you feel that it is necessary to sexualize sports in order to sell product?
Courtland Harkness
“I don’t personally think so, but it does lure many people into those things.”
Rebecca Webb
“I don’t think so, because kids watch sports too. Sports should be entertaining enough by themselves!”
Jordan Ratcliffe
“People want variety and something catchy that grabs attention. Uniquely portraying things draws society in.”
Denise Frais
“So necessary. Look at our own athletic teams: would we be dominating the sports world if it weren’t for our sexy, washboarded, ab-tacular Spartan mascot?”
Claire Arnett
“If the product is worth buying, then it shouldn’t need to rely on sexuality.”
Now you go...
One Response to “Spill to the Hill: Sexualizing Sports”
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Most sports don’t, but some do. How simple and boring a product is can be measured by the amount of sexuality and other unrelated things it uses to sell itself. Take North-American football for example. You have a limited list of short plays which can either go right or wrong, assembled in random order between long periods of contemplation. It is only natural to fill the gaps with skin tight dancing females and a whole lot of commercials.